Why Track Email Attribution?
Email remains one of the highest ROI marketing channels. However, standard email platform analytics often stop at "Clicks." With Revshare Conversion Links, you can close the loop and see exactly how many dollars each specific email generated in your bank account.
Newsletters vs. Automated Flows
You should use unique conversion links for different types of emails:
- Newsletters: Create a link for each broadcast (e.g.,
newsletter-june-24) to see which topics drive the most sales. - Welcome Flows: Use specific links for Email 1, Email 2, and Email 3 in your automation to see where most conversions happen.
- Abandoned Cart: Track the effectiveness of your recovery emails with links like
cart-recovery-1.
Creating Email Conversion Links
To get started:
- Navigate to Tools → Conversion Links.
- Generate a link for your campaign. We recommend using a naming convention like
email-[campaign-name]-[date]. - Replace the standard links in your email template with these Revshare links.
Analyzing Email Performance
In your Revshare dashboard, you can filter by your email-specific ref codes. This allows you to compare the performance of different segments or templates side-by-side, helping you double down on the content that actually sells.
