Conversion Links are company-owned referral links that let you track sales and leads from your own marketing efforts—without paying affiliate commissions or platform fees. They're the perfect tool for tracking your ads, email campaigns, social media posts, and any other marketing channels you manage directly.
What Are Conversion Links?
Conversion Links work exactly like affiliate referral links—tracking clicks, leads, and sales—but they're owned by your company rather than an affiliate. This means you get all the powerful tracking and attribution features of affiliate links, without generating any commission payouts or platform fees.
Why Use Conversion Links?
Conversion Links solve a common challenge: how do you track the performance of your own marketing alongside your affiliate program? With Conversion Links, you can:
- Compare your marketing performance directly against affiliate-driven sales
- See which of your campaigns are driving the most conversions
- Use the same tracking infrastructure for all your marketing
- Keep all conversion data in one place
Creating Conversion Links
To create a Conversion Link:
- Navigate to Tools → Conversion Links in your dashboard
- Click the "Create Link" button or use the keyboard shortcut (C)
- Select the program you want to track conversions for
- Enter a custom ref code (e.g., "facebook-ads", "newsletter", "instagram")
- Click "Create Link" to generate your conversion link
Your Conversion Link will be in the format: yoursite.com?ref=your-code
Tracking Performance
Once your Conversion Links are set up, you can track:
Leads
See how many leads each campaign generates. Perfect for measuring email signups, form submissions, and other lead capture events.
Sales
Track the number of sales attributed to each Conversion Link. Know exactly which campaigns are driving purchases.
Revenue
See the total revenue generated by each campaign. Calculate your return on ad spend and marketing ROI.
No Platform Fees
Unlike regular affiliate sales, Conversion Link sales don't incur any platform fees or commission payouts. The sales are tracked for your analytics, but they're excluded from billing calculations and payout reports. This makes Conversion Links a cost-effective way to track your direct marketing performance.
Common Use Cases
Here are some popular ways to use Conversion Links:
- Paid Ads: Create links like "facebook-q1" or "google-brand" to track ad performance
- Email Campaigns: Use links like "newsletter-jan" or "welcome-series"
- Social Media: Track posts with "instagram-bio" or "twitter-promo"
- Influencer Tracking: Create links for influencers you're paying a flat fee (not commission)
- Content Marketing: Track performance of blog posts with "blog-seo-guide"
Tip: Use descriptive ref codes that tell you exactly where the traffic came from. Instead of "link1", use something like "facebook-summer-sale" or "email-welcome-series".