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Track influencer conversions, without coupon codes

Learn how to use conversion links to track influencer ROI accurately without relying on coupon codes that get leaked to discount sites.

Emil Klitmose

Written by Emil Klitmose

Updated recently

The Problem with Coupon Codes

Traditional influencer marketing often relies on coupon codes (e.g., NIKE20) to track attribution. However, this method has significant flaws:

  • Coupon Leakage: Codes quickly end up on discount and coupon aggregator sites, attributing sales to influencers that they didn't actually drive.
  • Brand Dilution: Constant use of discount codes can lower your brand's perceived value.
  • Inaccurate Data: You lose tracking on customers who click an influencer's link but forget to use the code at checkout.

Conversion Links provide a cleaner, more accurate way to track influencer performance. By using unique referral links instead of codes, you get:

  • Automatic Attribution: The customer is tracked as soon as they click the link. No action is required at checkout.
  • First-Party Data: Revshare's tracking engine captures the referral source directly, bypassing ad-blockers that often strip away coupon data.
  • Zero Leakage: Unlike codes, links can't be "scraped" and used by thousands of unrelated customers.

To track an influencer without a coupon code:

  1. Create a new Conversion Link in your Revshare dashboard.
  2. Use a descriptive ref code like casey-nyc or influencer-summer-launch.
  3. Give this unique link to the influencer to use in their Bio, Stories, or Video descriptions.
  4. Enable the Conversion Link toggle to ensure no commissions are generated if this is a flat-fee partnership.

Tracking ROI in Real-Time

Once live, you can see exactly which influencers are driving the most value. In your program dashboard, you'll see:

  • Clicks vs. Sales: High clicks but low sales might mean the influencer's audience isn't the right fit.
  • Lead Generation: See who is driving potential customers, even if they don't buy immediately.
  • True Revenue: Accurate dollar amounts attributed to each partner.

Best Practices

For the best results, use conversion links as the primary call-to-action. If you must use a coupon code, pair it with the link—Revshare will capture the link attribution even if the user forgets the code.

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