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Getting your first sales as a publisher

Practical steps to land your first affiliate sales and start earning commissions.

Emil Klitmose

Written by Emil Klitmose

Updated recently

Landing your first affiliate sale can feel daunting, but it's simpler than you think. Here's a practical roadmap to get from zero to your first commission.

Step 1: Choose the Right Product

Start with products you actually use and believe in. Your authenticity shows through and builds trust. Look for:

  • Products that solve real problems your audience faces
  • Programs with recurring commissions (SaaS tools are ideal)
  • Fair commission rates (20-30% is standard for software)
  • Products with good conversion rates

Step 2: Create Value-First Content

Don't just drop affiliate links. Create content that helps your audience:

  • How-to guides: Show how to solve problems using the product
  • Comparisons: Help readers choose between options
  • Case studies: Share real results you've achieved
  • Reviews: Honest assessments of pros and cons

Don't hide your links—place them where they make sense:

  • Within the content where you mention the product
  • At the end of helpful tutorials
  • In comparison tables or "best of" lists
  • In your email signature or bio

Step 4: Drive Targeted Traffic

Focus on quality over quantity. Better to have 100 interested visitors than 1,000 random clicks:

  • Share content in relevant communities and forums
  • Answer questions on Reddit, Quora, or niche forums
  • Post on social media where your audience hangs out
  • Optimize for search engines with helpful content

Step 5: Be Patient and Consistent

Your first sale might take days or weeks. Keep creating valuable content, building trust, and promoting products authentically. Track what works and double down on it. Remember: every successful publisher started with zero sales.

Pro tip

Focus on one product at a time until you get your first sale. Master the process, then scale to multiple products.