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What is an affiliate publisher?

Learn what affiliate publishers do and how they earn money promoting products.

Emil Klitmose

Written by Emil Klitmose

Updated recently

An affiliate publisher is someone who promotes products or services through content and earns commissions when their audience makes purchases. Think of them as modern-day salespeople who don't handle inventory, customer service, or shipping—they just create content and share affiliate links.

How It Works

Here's the simple process:

  1. You join an affiliate program and get unique tracking links
  2. You create content (blog posts, videos, social media) mentioning the product
  3. Someone clicks your link and makes a purchase
  4. You earn a commission—typically 10-50% of the sale

Who Can Be a Publisher?

Anyone with an audience can become an affiliate publisher:

  • Bloggers writing product reviews or tutorials
  • YouTubers creating video content about tools and services
  • Podcasters recommending products to listeners
  • Social media influencers sharing products with followers
  • Email marketers promoting deals to subscribers

Why Become a Publisher?

Affiliate publishing offers several advantages:

  • No upfront costs: Start promoting products without buying inventory
  • Passive income: Content continues earning long after you create it
  • Flexibility: Work from anywhere, set your own schedule
  • Recurring commissions: Many programs pay monthly for subscription products
  • Low barrier to entry: All you need is an audience and content

Getting Started

To become an affiliate publisher, start by choosing products you genuinely use and believe in. Join affiliate programs in your niche, create helpful content that naturally mentions these products, and share your affiliate links. Focus on providing value first—the sales will follow when you build trust with your audience.

Ready to start?

Browse affiliate programs and sign up as a publisher to begin earning commissions today.

Sign up as publisher →