Requirements
Search data flows through your normal affiliate MCP connection. You need:
1. A connected search provider. Connect Search Console or Bing Webmaster under Affiliate - Integrations. Credentials are stored encrypted and used only to read your data.
2. The affiliate MCP connection. Connect with your affiliate API key. See the affiliate partners MCP guide. These tools appear on that same connection.
Each tool is independent. Connect only the providers you use. If one is not connected, its tools return a clear message instead of failing.
Search Console tools
Start with gsc_list_sites to get a property URL, then query analytics for it.
Once connected as an affiliate partner, your agent can call these tools. Monetary values come back already formatted in each program’s currency (e.g. “$20.00”).
gsc_list_sitesList the Search Console properties you can access.
gsc_search_analyticsClicks, impressions, CTR and position for a property, by query/page/country/etc.
Bing Webmaster tools
Start with bing_list_sites, then pull traffic or query stats for a site.
Once connected as an affiliate partner, your agent can call these tools. Monetary values come back already formatted in each program’s currency (e.g. “$20.00”).
bing_list_sitesList the sites in your Bing Webmaster account.
bing_get_traffic_statsClicks, impressions, CTR and average position for a site.
bing_get_query_statsTop search query stats for a site.
SEO experiments
Review the page changes you are tracking and their before/after Search Console metrics, and update an experiment status. These work whether or not Search Console is connected.
Once connected as an affiliate partner, your agent can call these tools. Monetary values come back already formatted in each program’s currency (e.g. “$20.00”).
seo_list_experimentsList your tracked SEO experiments with status and before/after metrics.
seo_update_experiment_statusMark an experiment monitoring / completed / archived.