Who is OMHU?
Omhu makes modular, made-to-order sofas sold direct to consumers. Their growth runs on creators, interior designers and lifestyle influencers who feature Omhu pieces in real homes across YouTube and Instagram. But a sofa is not an impulse buy. Customers discover Omhu through a creator, then take weeks to decide, which made influencer attribution nearly impossible.
16.9 days
to first-click discovery
Instagram influencers converted 62% quicker than the average journey
YouTube influencers converted best, but took longer
1.6 months
average journey
The problem
Omhu's checkout has no discount codes, so the usual influencer attribution trick of a unique coupon per creator was never available. Worse, the path to purchase is long: the same shopper might see Omhu on YouTube, then Instagram, then Google before buying, long after that first click.
Last-click reporting quietly handed all the credit to whichever channel happened to be last, hiding the creators who actually started the journey. Omhu knew influencers worked, but could not say how much or which ones.
Our customer journeys are long and full of touch points, and while most channels are easy to track, influencers never were. We always knew they worked, but two questions went unanswered: how much do they really contribute, and which ones actually convert? Revshare finally gave us those answers.
Alexander MorabbiCMO, OmhuEvery creator click, finally attributed
With on-brand links in place of coupon codes, Revshare tied every conversion back to the creator who started it, and revealed how long those journeys really take. Influencers who first introduced a customer drove a conversion 16.9 days later on average. When a creator was one of several touch-points along the way, the full journey stretched to 1.6 months, time that any last-click report simply erased. Across every tracked source, Omhu measured a 0.57% blended conversion rate.
The journeys were also deeper than expected. A typical customer came back 8.9 times and viewed 19.4 pages before buying, browsing collections, fabrics, and product detail across multiple sessions. In total, 8 channels were attributed in one report, from Instagram and YouTube to Google, TikTok, and direct.
Each channel also converted on its own timeline:
| Channel | Avg. time to convert | Conversion rate |
|---|---|---|
 Instagram | 18.6 days | 0.41% |
| YouTube | 1.2 months | 1.1% |
 Facebook | 1.4 months | 25% |
A growing, multi-market program
We now run Omhu's attribution across two storefronts — omhucph.com for Europe and us.omhucph.com for the United States, keeping referral data intact as customers move between domains and subdomains.
The program spans several markets and languages, including English, German, Spanish and French, so every creator is credited correctly no matter where their audience shops.